The fact is, a lot of business cards have crummy designs. No one wants to hold on to something that looks and feels cheap—at least, not for very long. And that means the person whose name is on that card isn’t getting their money’s worth.
But as a designer, you have the power to create an exceptionally unique business card that recipients will hold onto for months (or even years!) Of course, most cards look so much alike, it’s easy to get stuck in a creative rut. You’ll need to break out of the box,
which is why we’ve made this step-by-step guide to help you design the perfect business card.
To have a quick and easy reference point, download this super helpful graphic so you can have these guidelines nearby while you work.
My good friend Nadav showed me a trick last year—and until now I’ve kept it to myself. In Photoshop CS 6 and above, there is a wonderful thing called the timeline feature. The timeline allows you to use keyframes on your layers to modify things like position, opacity, and layer style over time! If you’ve ever edited video before, you’ll be able to pick this up pretty quickly.
Step One: Make A Copy
First, save a copy of your PSD that you will use to create the animation. Adding a timeline to a large PSD will make the file get very large very quickly. To avoid that, it’s best to finish your design in your main PSD first, then make copies for specific animations as you go.
Step Two: Minimize Layers Into Smart Objects
Convert each element that is going to be animated into its own smart object. You do this by right clicking on the layer (folder, or groups of layers) and selecting ‘Convert to Smart Object’.
In my example, I have a smart object for the feed item, a smart object for the ‘delete’ button, and then ‘everything else’ below it.
Step Three: Create Timeline, Set Keyframes
Make sure the Timeline is visible, ( Window > Timeline ) and press the create timeline button!
Personal branding is becoming one of the most important key factors in any industry. Skills and boring resumes are not guaranteeing you anything anymore. You have to really start developing your own brand and building a tribe, or in other words an audience that will help you getting jobs, supporting you, sharing your work and getting recognition.
Why should you care about building a personal brand?
There are numerous of reasons why you should consider strengthening your personal brand. The thing is your personal brand exists anyway, it’s how people perceive you, your work and your actions. To make sure that your brand goes together along with your values and how you wish to be perceived is to manage it. Moreover, building a recognizable personal brand will help you with the following:
Develop a strong vision and make sure that you use it everywhere you go. Whether it’s to go to the moon or sail around the world, make sure it’s something big and bold, people remember these things. If you haven’t watched Simon Sinek TED talk “How great leaders inspire action” presenting “the golden circle” and “start with why” theory, make sure to check it out and come up with your own vision.
Who are you targeting?
Who is your message receiver, who are you talking to with your brand? The common mistake is everyone, we want to appeal to as many people as possible. The harsh truth is that if you try to please everyone, you’ll please no one. There is always someone who loves you for one thing and hates you for the other. Every person has an opinion, so you shouldn’t be concerned about appealing to everyone. Better think about your vision and long-term goals.
Use high cuality images
No matter how great your website looks like and how many great stories you have to tell, people are visual creatures after all. Humans form opinions based on the first impression and images send more than needed information to make a strong impression and form an opinion about the brand.
If you don’t, it’s about time to start watching them, because what we have seen in sci-fi and fantasy films in the last decade is getting real with every new technology advancement.
Everyday things around us are becoming smarter, sometimes even smarter than ourselves. And when you think about it in perspective it is actually more disturbing than fun. However, I am always for the tech progress rather than against it and
internet of things (IoT) is no exception. IoT is the next big thing and it’s already here.
So how powerful can they possibly be?
Imagine this: A designer creates a beautiful business card to promote her creative services. She sends it out into the world. The card is well designed and eye-catching and speaks a truth about her work. Those who receive the card hold on to it, talk about it, appreciate it. Perhaps images of this business card are shared online amongst admirers of creativity. Perhaps the business card is powerful enough to open up career and business opportunities the designer could have never anticipated…
So how powerful can a business card be? Well, who’s to say? If it creates the right kind of promotional buzz, the impact may surprise us. As you scroll through the unique business cards below, allow yourself to be inspired not only by the design, but by the promotional possibilities they carry. Tell us what you think of these business cards in the comments, and ask yourself, How do you promote yourself? How might you do it even better?
If you’ve created a promotional piece, whether for yourself, your firm or as a paid client promotion, consider entering HOW’s Promotion Design Awards, the only award that specifically recognizes outstanding promotion design work. (Psst… The Best of Show winner scores a free trip to HOW Design Live 2017!).
16 Unique Business Cards
Design Firm: Big Fan
That’s where micro-interactions come in.
Photo credit: UXPin
Micro-interactions are the secret ingredient when it comes to creating an addictive app. These design moments keep users engaged, create unexpected delight and are almost invisible to everyone but the designer.
You come across micro-interactions hundreds of times a day.
Each time you end an alarm, see a text message flash across the screen, are reminded of your turn in a game, skip a song in a music player or even as you change course based on traffic alerts during your morning commute. Every one of these tiny moments forms a micro-interaction. And it’s likely that you don’t think about any of them, but each one contributes to why you continually use specific apps day after day.
What Are Micro-interactions?
A micro-interaction is any single task-based engagement with a device. Most of these engagements are barely noticeable, provided the flow feels smooth.
As described in Dan Saffer’s excellent book (highly recommended), micro-interactions help fulfill three specific functions:
Quickly communicate status or feedback
Visualize the result of an action
Help the user manipulate something on-screen
Photo Credit: Slack
Slack, above, is a great app that does all three of these jobs in one package. The app allows users to communicate in a closed-loop chat, attach documents and tag one another. All the while, the app provides real-time updates (such as marking messages as read) and helps users navigate around. It also uses notifications and other small actions to keep users in sync with what’s being communicated.
Microinteractions impact the user and function of the app in a variety of ways:
- Turning things off or on
- Commenting in any digital medium
- Changing a setting or process
- Checking a message or a notification
- Sliding down the “screen” on a mobile device to refresh content
- Interacting with a data element, such as checking the weather
- Accomplishing isolated tasks
- Connecting devices, such as those for multi-player games, or printing from your laptop
- Sharing or liking a photo or video on a website